First Choice Collision Joins Lift Auto Group in Red Deer, Alberta

Lift Auto Group is excited to welcome First Choice Collision to its network of collision repair centres. This addition expands Lift’s footprint in the Red Deer region, joining four other established locations and furthering our mission to deliver exceptional service to the community. 

In addition to standard vehicle repairs, First Choice is also well equipped to offer heavy-duty collision repairs. The shop has high ceiling bays and a large, modern downdraft paint booth to accommodate Heavy Trucks, Motorhomes, Buses, RV’s & more. The technicians have the knowledge and experience to take on any size repair and/or refinishing project with confidence. 

The team at First Choice Collision is known for its expertise and commitment to quality. With Lift’s support, they’ll have continued access to advanced repair technologies and resources designed to enhance both customer experience and operational efficiency. 

This acquisition marks an important step toward long-term growth for the shop and provides added support for its skilled technicians. 

The shop’s Location Manager, Rob Edmunds, will continue to lead the team through this exciting transition, ensuring the same high standards of service and care that customers have come to trust.  

Rob says “The staff and I are excited about joining Lift and enabling us to grow within the collision industry. This partnership allows us to keep our local roots with added access to resources and knowledge as the industry evolves.”

By bringing First Choice Collision into the Lift network, Lift is ensuring Red Deer drivers have even greater access to trusted, high-quality collision repairs backed by industry-leading standards.