Advance Collision, now known as CSN Advance, will retain staff, provide enhanced service under new owner.
On Nov. 1, 2022, Lift Auto Group (“Lift”) acquired Advance Collision, now named CSN Advance, part of the CSN Collision Centres network.
Originally founded in 1963 by David Baird and John Bell Sr., Advance Collision has been a leading collision repair facility, making cars look new again for nearly 60 years.
“Our Dads feel pretty proud that the Advance component is still in the name,” Sherry Baird says.
Sherry Baird and Jon Bell took over the shop from their fathers. After decades of success in creating what has become the go-to collision repair shop in the region, they are both ready to move on to the next stage of their lives. When choosing a buyer, they felt that Lift was the best fit to ensure the shop remains a leader in the local market.
“It’s like a dream come true to align with Lift at this juncture in time,” Baird reveals. “The staff at Advance are bar none the most competent team of people I’ve ever seen assembled in the collision industry. They deserve the best. I believe that by aligning our shop
with Lift they’re getting the best.”
For Bell, it was important to know that this long-time family business would be left in good hands. “Even though I’m not going to be the owner anymore, I still care,” he says. “I feel good that my staff will be happy, and the quality of work will continue to be of an excellent standard.”
“I’m not the kind of person who sells and doesn’t care. I want to make sure the place does well when I’m gone, that our customers are satisfied, and that the employees are looked after. We’ve been really impressed with Lift since the moment they reached out to us.”
A large part of Lift’s appeal for Baird and Bell was aligning their independent shop with a larger collective that will benefit customers.
“It’s a fast-changing industry, and I’m almost 60. I realize I can’t provide the resourcesneeded moving forward,” Baird admits.
“I just kept thinking about our staff and the future of the industry. They need a bigger collective that can support them with repairs and customer service.”
Customers will be able to benefit from the same excellent staff with the additional bonus of an increased network of support.